Luxury Scents. Smarter Choice.

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Over 10,000+ Customers Can’t Stop Raving

  • Smells Amazing

    It's a treat every time it arrives

    “I love getting new scents from Beard Game Matters. It's a treat every time it arrives.

    - Mike W., Verified Customer

  • Wicked smart

    "The bag is great. The way it adapts is so clever. I can't live without it.” – Jane K.

  • Elegant

    “Premium quality, as always. I adore the elegant yet simplistic design.” – Anne L.

A quiet revolution begins

By April 2025, it was already clear: men’s fragrance was saturated with loud promises and short-lived results. Sprays that disappeared by midday. Scents that felt aggressive, synthetic, or forgettable. In New York — where presence matters and impressions happen at close range — a new idea took shape: a scent that wouldn’t shout, but last. That revolution was named HIM+.

How It Works

  • We Curate The World’s Best Scents

    Our team hand-selects premium coffees from top global regions.

  • We Match Your Preferences & Freshly Roast Just For You

    Enjoy a fresh cup whenever you want, tailored to your preferences.

  • Each Month You’ll Try New Scents From New Countries

    Discover a new blend each month and bring variety to your daily routine.
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